Detrack is a cloud-based platform that provides end-to-end logistics management solutions for businesses. Their platform offers features such as real-time tracking, electronic proof of delivery, and customised reporting, allowing businesses to streamline and optimise their delivery operations.
About The Project
Detrack Systems approached us with a challenge - unsatisfied with their recently redesigned website. The cluttered and noisy design wasn’t speaking directly to their user’s pain points and wasn’t optimised for conversions. With their goal to increase leads and conversions, they came to us for help. We were ready to take on the challenge and bring our expertise in website optimisation to the table. We created a terrific website focused on clarity and a user-centric approach and effectively communicated Detrack’s value to its target audience. Our collaboration resulted in a website that met and exceeded the client’s expectations.
The Solution
We created a set of simple wireframes to meet the tight deadline and brought the designs to life in Figma. Once approved, we implemented the methods using a reliable website development platform. The project was complex, with multiple stakeholders, and required a solution that efficiently met the timeline.
The Design
With a vision to create an edgy yet approachable design, we stepped outside the traditional corporate look and focused on making the software feel more human. We added images of people to give the website a more personal touch and utilized negative space to guide the user’s attention to the most important elements. Keeping the design flat and incorporating pops of color with drop shadows created a visually striking and highly focused website that engages visitors and drives conversions.
The Development
Our team faced a challenging situation when taking over the project, but we remained focused on delivering a solution for Detrack. Despite the limitations, we were able to develop a custom website solution that met their needs and integrated with their CRM software. Our approach was to build a website optimized for conversion and focused on the client’s user’s pain points.
Our team rose to the challenge, delivering a visually stunning website that solved Detrack’s pain points and increased their leads by 1000% in just two months. This project was a testament to our website design and development expertise, and we’re proud to have helped Detrack achieve its goals.
