The untapped potential: why your website is your business's biggest asset

In this digital world, it's essential to understand the significance of web presence and the impact that the COVID-19 pandemic has had on online behaviour. At 59er Digital, we want to emphasize why your website is your most important asset and why it's worth investing in it more.

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How COVID-19 has changed online behaviour

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The COVID-19 pandemic has resulted in significant changes in consumer behaviour, forcing people to shift their daily activities from offline to online. This shift has led to increased competition in the online market, making having a well-performing website more crucial than ever.

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Your website serves as the public face of your company, meeting and interacting with your visitors and customers. It informs potential customers about your products and services and is the first touchpoint with your brand. That is why it is essential to have a website that reflects your brand, message, and values.

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The importance of website strategy

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Consider this - nearly 68% of online experiences start with a search engine (Techjury). This means that your website is your first sales tool and could form a customer's initial impression. The first impression made on the website is typically made up of many elements like web design, responsiveness, loading speed, and quality of content. You must meet customers' online needs to avoid losing their business to your competitors.

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Having a website capable of generating leads and bringing an influx of customers to your business is imperative. This is where having the right website strategy comes into place. You must consider all aspects of your website's functionality and understand how to optimize it for the best results. A website that is optimized for user experience, mobile responsiveness, and search engine optimization (SEO) will indirectly help in your lead-generation efforts.

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The importance of generating leads

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Websites that are properly optimized for lead generation tend to be more effective at generating leads. Think of it as an employee that works for you 24/7, never sleeps, and can generate leads for your business around the clock. That's exactly what you get when you invest in lead generation through a well-optimized website.

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A website that is optimized for generating leads includes various elements, including calls-to-action, lead magnets like e-books, and landing pages, to name a few. Think of all these elements as different tools in the toolbox for your sales team. When these tools work simultaneously, they can create steady leads for your business.

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The statistics that matter

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Here are some crucial statistics that highlight the importance of investing in your website:

• According to industry experts, businesses with over 40 landing pages generate ten times more leads than those with less than five landing pages (Hubspot).
• Research shows that 88% of buyers conduct online research before making any purchasing decisions (PAYMNTS).
• Page load time is crucial as a one-second delay decreases customer satisfaction by 16% and reduces conversions by 7% (Forbes).

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Take Control of Your Website Today

If you need help with website problems and your website is not generating leads, it's time to take action. At 59er Digital, we can help you optimize your website and assist you in generating more leads. We understand a website's critical role in today's digital age and can help you achieve the desired results.

We have a proven track record of success, demonstrated by our work with Detrack. In a case study showcasing our achievements, our team successfully tackled the challenges faced by Detrack. We delivered a visually stunning website that addressed their pain points and resulted in a remarkable increase of leads by a staggering 1000% in just two months. This accomplishment is a testament to our website design and development expertise.

At 59er Digital, we fully understand a website's pivotal role in today's digital landscape. We recognize the significance of generating leads and driving conversions and are here to help you achieve these goals. Allow us to optimize your website and unlock its true potential.

Don't let website problems hold you back any longer. Take action and reach out to 59er Digital today. Our dedicated team is ready to assist you on your journey towards a highly effective and result-driven website.

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