The Top 10 Marketing Challenges for SaaS Companies
How to Overcome Common Roadblocks and Achieve Growth.
Understand the Importance of Accessibility
Accessibility isn't just a legal requirement in many countries (such as the ADA in the U.S. or the Equality Act in the U.K.)—it's about ensuring that everyone, regardless of their abilities or disabilities, can access and navigate your website. A more accessible site leads to:
- Broader audience reach (people with disabilities represent 15% of the global population)
- Better SEO (accessible sites often perform better in search rankings)
- Improved user experience (accessible design benefits everyone)
Use Descriptive Alt Text for Images
For users with visual impairments, screen readers help interpret website content. By providing descriptive, concise alt text for your images, you ensure that visually impaired users understand the visual elements on your site. Remember:
- Alt text should clearly describe the image's content and function.
- Avoid using phrases like "image of" or "picture of"—just describe the image.
Ensure Colour Contrast for Readability
Colour contrast affects how easily users can read the text and interact with elements on your site. A high-contrast design helps users with visual impairments, such as colour blindness, navigate your site more effectively. Aim for:
- A minimum contrast ratio of 4.5:1 between text and background.
- Avoid relying on colour alone to convey information (e.g., use icons or text labels instead of using red for errors).
Design for Keyboard Navigation
Many users with motor disabilities rely on keyboards (not a mouse) to navigate websites. Ensuring that all interactive elements, like buttons and forms, are accessible via keyboard is crucial. Best practices include:
- Ensuring that every interactive element can be accessed using the "Tab" key.
- Highlighting focused aspects (e.g., buttons) with a clear outline or change in colour.
Provide Captions and Transcripts for Multimedia
Users with hearing impairments benefit from captions and transcripts for video and audio content. This not only makes your content accessible but also improves user engagement. Implement:
- Closed captions for videos, especially those with spoken dialogue.
- Transcripts for podcasts or any audio content also improve SEO by adding more text to the page.
Simplify Form Design
Forms are common on websites, but they can pose challenges for users with cognitive or motor impairments. To ensure forms are accessible:
- Clearly label each field (e.g., Name, Email) so users know what's required.
- Provide helpful error messages that guide users through form completion.
- Use large clickable areas for checkboxes, radio buttons, and submit buttons.
Use ARIA (Accessible Rich Internet Applications) Landmarks
ARIA landmarks help screen readers identify web page sections, such as navigation menus, main content, and footers. Implement ARIA attributes where necessary:
- Add labels to dynamic content and form fields.
- Ensure that the ARIA roles (e.g., "navigation", "button") are used correctly, making your website more navigable for users with assistive technologies.
Test with Accessibility Tools
Before launching your website, it's important to test it for accessibility. Tools like WAVE, Lighthouse, and Axe can help you identify accessibility issues. Additionally:
- Conduct manual tests by navigating your site using only a keyboard.
- Use screen reader software to experience your website from the perspective of users with visual impairments.
Make Accessibility a Priority
Designing an accessible website isn't just about ticking boxes—it's about creating a digital space that welcomes all users. Following best practices like using descriptive alt text, maintaining proper colour contrast, ensuring keyboard navigation, and adding captions to multimedia content make your website a more inclusive, user-friendly space. Plus, you'll improve SEO and future-proof your site against legal risks.
Start prioritising accessibility today—it's an investment in your audience and your business's future.
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